a designer blending UI/UX and emerging AI tools to create digital experiences that make brands easier to navigate, recognize, and trust.
Hi, I'm Dave,
If you're looking for someone who asks the right questions early, communicates clearly throughout, and designs with both brand and user in mind — I'd love to connect.
Great work starts with a good convo — say hi.
Great work starts with a good convo — say hi.
Design That’s Thoughtful, Cohesive, and Built to Perform
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From sleek brochure sites to conversion-driven marketing pages and full-scale eCommerce platforms, I design websites that are tailored to your goals, audience, and brand.
Whether you're a startup, agency, or established business, I bring a flexible, user-first approach to every project—combining thoughtful strategy, clean UI/UX, and visual storytelling to create sites that not only look great, but work hard for your business.
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Every website I design is rooted in thoughtful user experience and intuitive interface design. From layout and navigation to visual hierarchy and interaction, I focus on creating seamless, engaging experiences that guide users effortlessly through your content.
UI and UX aren't just layers of polish—they're the foundation of how your site communicates, converts, and builds trust with your audience. Whether it's a simple brochure site or a complex eCommerce platform, I design with clarity, usability, and purpose at the core.
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To ensure every design feels cohesive and on-brand, I create visual style guides that define the core elements of your brand’s digital identity—colors, typography, spacing, imagery, components, and more. These guides serve as a blueprint for design consistency across pages, platforms, and future updates.
Whether working with a team or handing off to developers, my style guides make implementation clear and scalable, helping maintain visual integrity long after launch.
An Evolving Approach to Purposeful Design
My approach is practical, collaborative, and user-centered. I believe great design lives at the intersection of clarity, function, and storytelling — and that every project is an opportunity to evolve.
With each challenge, my process sharpens, my toolkit expands, and my understanding of what makes design truly effective deepens. By blending UI, UX, and visual design, I aim to craft digital experiences that not only look great, but feel intuitive, purposeful, and uniquely human.
Projects
Have a look around! I’d be happy to walk you through any of my work.
The Dock Doctors
We overhauled the site’s UX, navigation, and content structure to create a cleaner, more intuitive experience. Standardized design elements improved consistency, while SEO-focused updates boosted visibility and performance across key pages.
SHP Financial
We reimagined SHP Financial’s website with a focus on clarity, structure, and user experience. The overhaul included streamlined navigation, improved content organization, and standardized design elements for a more cohesive brand presence. We also enhanced visibility into their services and team, making it easier for users to understand their offerings and connect with the right advisor.
Slate Valley Trails
We redesigned the Slate Valley Trails website to make browsing trail systems easier, more intuitive, and mobile-friendly. A key focus was improving the user journey for finding trail maps, conditions, and event updates, while visually honoring the rich history and character of the Slate Valley region. The result is a more engaging, informative experience that serves both locals and visitors alike.
Valco
We transformed VAL-CO’s website with a complete UX and organizational overhaul, making it easier for users to explore their full range of products. The new design applies brand elements more consistently, streamlines navigation, and clarifies complex offerings for both farmers and dealers. A key upgrade was the dealer portal—now a more functional, accessible resource that improves the way partners find materials, get support, and do business with VAL-CO.
Sun & Fun Motorsports
We overhauled the Sun & Fun Motorsports website to improve UX, content organization, and brand consistency across all pages. The redesign focused on creating a unified experience that works seamlessly for all S&F locations—making it easier for users to browse inventory, explore services, and connect with their nearest dealership. Every element was built with scalability and usability in mind to support the brand’s continued growth.
Group 6 Design
We redesigned the Group 6 website to clearly communicate their core strengths in web design, UI/UX, and development, while also highlighting supporting services like SEO, hosting, and reputation management. The new site emphasizes simplicity and clarity—making it easy for potential clients to understand what they offer and explore featured projects. A streamlined lead generation form was also integrated to improve conversions and support business growth.
VA Mortage Right
We're redesigning MortgageRight’s site to modernize the brand, simplify navigation, and better communicate VA loan options. The new layout supports content-rich pages while making it easy to scan offerings and use mortgage calculators to explore costs.
Ready to bring your next project to life?
Whether you need a new website, a polished user experience, or a consistent visual system, I’d love to hear from you. Share a few details about the project, and I’ll be in touch soon.