Amex First is a service that is offered to approximately500 members world wide. The members are usually high ranking CEO’s with demanding schedules and are always on the go. Amex First representatives act as essential travel planners working with CEO’s directly or their assistants in facilitating a seamless travel experience.
For years the AF teams had been using multiple platforms and note taking along to the way to predict and plan around their clients needs. The goal for this exercise was to create a live working dashboard that combined all the platforms and actions into one space. The dashboard would also allow the specialists to understand the needs and likes of the client based on past travel experiences. This information could then essentially be accessed by any individual answering the call. In the past it was a challenge to start the process and hand it over to another agent. With the new dashboard experience the could just pick up and start from where the past agent had left off, and see all the information needed to complete the transaction. It was no longer solely dependent on one agents knowledge of that particular client.
The Amex client was so impressed with the thinking that they extended their previous 3 month engagement to continue the work and get the product into the hands of their agents.
Agency: Red Antler
Role: Lead Design & Art Direction